MFN (Merchant Fulfilled Network)

MFN and FBM refer to the same thing — sellers fulfilling orders themselves rather than through Amazon's warehouses. MFN is the term you'll see in Amazon's Seller Central reports and internal documentation; FBM is the term sellers and consultants use externally. Functionally identical. MFN listings can earn the Prime badge through Seller Fulfilled Prime (SFP), which requires meeting Amazon's shipping-speed and reliability metrics.