New · A10 algorithm dispatch published May 24

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1.24M
Listings analyzed
2.1M
Keywords scored
347
Dispatches published
2,471
AI citations / mo

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What we build

Three surfaces, one source of truth.

Tools, research, and data — all feeding the same panel of 18,000 listings tracked daily.

Latest research

The A10 algorithm, after Amazon's quiet May rewrite

Three weeks of behavioral data from 18,000 listings, before and after. The relevance signal lost weight; behavioral velocity gained it. Six listing tactics that adjust cleanly to the new geometry.

4,800 WORDS · 18 MINBY THE LISTFOCAL DESKMAY 24, 2026
Read the full dispatch

KEY FINDING

+11pp

Inferred weight on 14-day conversion velocity rose by 11 percentage points — the largest single shift we have measured in any A10 rewrite to date.

PANEL
18,042 listings
METHOD
Ridge regression

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