Helium 10 vs Sellerboard
Which gives a clearer picture of Amazon profit and PPC ROI?
Helium 10
Option A- From
- $39/mo
- Trial
- Free extension
- For
- Research-driven sellers
+ Keyword and product research depth
− Profit reporting is basic
Sellerboard
Option B- From
- $19/mo
- Trial
- 1-month free trial
- For
- Profit-tracking sellers
+ Granular profit math (SKU-level cost-of-goods, FBA fees, refunds, PPC)
− No keyword or product research tools
| Dimension | Helium 10 | Sellerboard |
|---|---|---|
| Starting price | $39/mo | $19/mo✓ |
| SKU-level profit | Basic | Best in class✓ |
| PPC ROI tracking | Adtomic ($$$) | Native, free with subscription✓ |
| Inventory forecasting | Yes | Yes (cleaner)✓ |
| Keyword research | Cerebro, Magnet✓ | None |
| Product research | Black Box✓ | None |
| Refund analyzer | Yes | Yes (more aggressive)✓ |
| Run both? | Yes — different jobs | Yes — different jobs |
Pick Helium 10 if you're optimizing listings
Helium 10 is a sourcing and listing-craft platform. If you're trying to figure out what to sell next, what keywords to rank for, or how to rewrite an underperforming listing, Helium 10 is the answer. It does not, however, give you a precise picture of which SKU is making you money next Tuesday.
Pick Sellerboard if you need to know what's profitable
Sellerboard is the cleanest profit dashboard for Amazon sellers. It pulls your sales, FBA fees, refunds, returns, COGS (which you enter), PPC spend, and inbound shipping into one daily P&L per SKU. For sellers running 10+ SKUs, the visibility is the difference between knowing you're profitable and hoping you are. At $19/mo, it's the highest-ROI subscription most sellers have.
Worth a look
- Datahawk
- Shopkeeper
- ManagerOne